Understanding and Influencing EU decision-making
Despite seeming remote and far-off in Brussels, European Union (EU) decision-making is extremely important and impacts each and every one of us. Given that almost 70% of all legislation comes from Brussels - and affects the daily lives of every consumer, organisation and business - the value of using and shaping the system has never been more vital.
It is crucial to understand the process and the interplay of institutions and actors, but the system is not the impenetrable mystery that it is often portrayed to be in the media. EU decision-making is in fact relatively open and viewpoints/inputs are genuinely sought from different actors. Policy and legislation is also relatively easy to shape. Having an influence, and achieving results, is often more easy than in the national context.
What we offer
We offer several training courses and workshops - tailored to meet your needs and current level of knowledge/familiarity - in order to lead you through the EU maze. These include:
- How the European Union works
- Lobbying and Influencing the European Union: a practical guide
- Developing a tailored lobbying plan for your organisation
These are designed to help you understand the EU decision-making system and explain how to shape this, not just follow what comes from Brussels. On the back of this, we can produce a tailored EU policy, regulation and compliance guide. This will cover where you are now and provide a roadmap of activities based on policy developments and your business needs.
Who could benefit from our services?
We have an extensive track-record of helping Governments, Trade Associations, Blue chips companies, Scale-ups, Law Firms and Accountancy firms in improving their communications, understanding the European Union (EU) decision-making process and delivering concrete results.
What do you get from this course?
By taking this course you will gain the following concrete skills:
- Learn how to shape policy by understanding, facing and addressing legislative opportunities and threats. This will allow your organisation to improve the top line and the bottom line from a business perspective.
- Understand the EU decision-making process and who to speak to - and when in the process - for maximum effect.
- Gain clarity about how - and what - to communicate with EU decision-makers and stakeholders.
- Learn alternative methods to make yourself heard and get your point across when people disagree with you.
The overall result will be an understanding of the EU decision-making process and how to better communicate and present yourself/your organisation within this. Our course will allow you to meet business opportunities and threats, as well as increase your ability to impact the issues that matter to you.
What related services do we offer?
We can also partner with you to help you with the following related services:
- Developing your organisation’s narrative, “corporate story” and "messaging house" that will cover all your internal and external communications needs and be the basis for position papers, website material and social media content.
- Creating a policy, lobbying, communications and/or marketing strategy on specific issues (EU and national level).
- Producing impactful website and social media content.
- Writing corporate brochures, publicity and marketing materials.
- Create presentations for your organisation.