Working with high-growth companies we recognized that many of them had moved sustainability from the periphery of their business strategy to the core of their organisation. It was no longer a case of creating a fluffy CSR add on.
Sustainability was front and centre when it came to:
1) Generating sustained, profitable growth;
2) Staying relevant in a rapidly changing world;
3) Attracting - and deepening ties with - employees, customers and stakeholders.
Built on leading business school models and real-world experience with leading companies, we developed a proprietary process for shaping and operationalising sustainability for organisations.
The raison d’être of companies is no longer to solely maximise profits and deliver shareholder value.
Organisations need to be a source of information, lead by example in their actions and address societal issues. This serves a company’s self-interest as well as those of customers, partners and employees.
Reforming and putting sustainability at the heart of the organisation is not a nice-to-have: it is becoming a license to operate.
In the wider context, the long-term survival of capitalism depends on business delivering profit with a sustainable purpose.
Given this reality, we created a methodology to support companies and help organisations adapt to the sustainability age.
Arja is a business-centric approach to articulating an organisation’s sustainable purpose and developing a holistic company strategy which reflects this.
This involves identifying the most significant operational factors that impact stakeholders’ perceptions of the organisation.
Our methodology was born in academia: building on proven concepts, cutting-edge frameworks and models selected from the most advanced global business thinking and MBA courses.
We then honed it through real-life experience, analytics and partnerships with leading global companies at the strategic and operational levels.
Arja can align companies with the UN Sustainable Development Goals; policy like the European Green Deal and EU Non-Financial Reporting Directive; as well as initiatives such as the World Business Council for Sustainable Development; Global Reporting Initative (GRI); and the Financial Stability Board Task Force on Climate-related Financial Disclosures (TCFD).